We have unsatisfactory experiences when we use banks, buses, health services and insurance companies They don t make us feel happier or richer Why are they not designed as well as the products we love to use such as an Apple iPod or a BMW The developed world has moved beyond the industrial mindset of products and the majority of products that we encounter are actual We have unsatisfactory experiences when we use banks, buses, health services and insurance companies They don t make us feel happier or riche...
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