| Title | : | Artful Persuasion |
| Author | : | |
| ISBN | : | 0814470637 |
| Format | : | Paperback |
| Number of Pages | : | 320 |
There s really nothing mysterious about getting people to change their minds No special, inborn gifts No subliminal tricks.Instead, the best persuaders advertisers, salespeople, politicians, spin doctors depend on the fact that everyone responds to messages in just two ways thoughtfully or mindlessly And they know how to manipulate these two persuasion routes to mak There s really nothing mysterious about getting people to change their minds No special, inborn gifts No subliminal tricks.Instead, the best ...
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