| Title | : | The Ultimate Question 2.0 (Revised and Expanded Edition) |
| Author | : | |
| ISBN | : | 1422173356 |
| Format | : | Hardcover |
| Number of Pages | : | 290 |
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company s future Would you recommend us to a friend By asking customers this question, you identify detractors, who sully your firm s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable grow In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most criti...
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