The roadside sign has become an American icon a glowing neon symbol of the golden age of the open road Yet signs are complex pieces of design, serving not only as physical markers but also as cultural, political, and economic ones In American Signs, Lisa Mahar traces the evolution of motel signs on Route 66 in a distinctive visual approach that combines text, images, an The roadside sign has become an American icon a glowing neon symbol of the golden age of the open road Yet signs are complex piece...
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